Acer Motors
Meta Ads Lead Performance Report · 24 Mar 2026 – 25 Sep 2026
Complete Meta Ads Lead Analysis across 50 campaigns — ₹8.82L spend delivering 2,578 form leads, 4,355 verified high-intent contacts (including 1,455 20s showroom call connects), and 22,257 total contact signals across 2,72,89,574 impressions, led by Form Leads V2 generating 995 leads at an exceptional ₹62.32 CPL.
From impression to lead.
Form Leads V2 proved to be the standout performer, producing 995 leads at ₹62.32 CPL on just ₹62,007 spend (38.6% of all form leads). Shifting budget from the broader TS-V3 campaigns to the Form Leads V2 architecture enables scaling lead volume by 7x at an optimal acquisition cost.
Where the budget works.
Form Leads V2 (Best CPL & Efficiency Winner)
The benchmark performer delivering 995 leads at just ₹62.32 CPL — 7x more cost-efficient than broad scale campaigns.
TS - V3 - Small & Big Cars (Scale & Volume Engine)
Generated 1,092 form leads and heavy call volume across Hyderabad, consuming 54.5% of spend. Reallocating budget to Form Leads V2 recommended.
TS - Form Leads - Maruti Cars - HYD
Solid mid-tier performer capturing 388 high-intent regional Maruti car buyers across Hyderabad.
Where reach and clicks come from.
Form Leads Engine
Primary verified lead generation channel driven by Form Leads V2 and Maruti HYD campaigns.
Inbound Call Network
High-intent showroom phone call channel connecting active car buyers directly to dealership sales consultants.
WhatsApp & Messaging
Direct chat engagement providing instant test-drive bookings, quotation sharing, and brochure delivery.
Regional Reach & Awareness
Massive brand recall and search lift across 50 targeted automotive campaigns in Hyderabad.
A funnel moving the right way.
Reading between the metrics.
22,257 Total buyer leads and contact signals
Across all 7 contact channels — including 2,578 form submissions, 6,412 call confirmations, and 5,647 WhatsApp conversations — the account generated 22,257 total buyer connections at an astonishing ₹39.64 blended signal cost.
Form Leads V2 delivers record ₹62.32 CPL
Form Leads V2 generated 995 leads on only ₹62,007 spend, delivering 38.6% of all form leads at an industry-leading ₹62.32 CPL — 7x more efficient than broad scale campaigns.
Defensible lead pool expands to 4,355 contacts
Combining 2,578 form submissions with 322 callback requests and 1,455 quality 20-second connected calls yields 4,355 high-intent verified leads at an effective ₹202.56 CPL.
Dominant 2.72 Crore+ Impression Footprint
Delivered 2,72,89,574 impressions across 50 campaigns, securing dominant search and social market share for Acer Motors across Hyderabad.
The action plan.
- Shift ₹1.5L from TS - V3 Small & Big Cars (₹440 CPL) to Form Leads V2 (₹62.32 CPL) to immediately double monthly lead output
- Replicate the winning ad creatives and hooks from Form Leads V2 across Maruti and Victoris model campaigns
- Set automated daily bid guardrails to keep blended form CPL under ₹80
- Implement automated CRM ping within 90 seconds for all 5,647 WhatsApp inquiries to secure immediate showroom test-drives
- Route the 1,455 20-second call connects to senior relationship managers for fast booking conversions
- Set up SMS and WhatsApp retargeting sequences for 322 callback requests
- Deploy custom video retargeting ads featuring customer handover stories to warm video viewers
- Launch exchange bonus and seasonal financing creatives exclusively to high-intent engaged audiences
Where we're headed.
The scorecard.
Acer Motors established a high-velocity automotive acquisition system across Hyderabad — delivering 2,72,89,574 impressions, 22,257 total leads and contact signals (including 2,578 verified form leads and 4,355 high-intent buyer contacts) from ₹8.82L spend. Form Leads V2 set the benchmark with 995 leads at an exceptional ₹62.32 CPL.