Enetro
Meta Ads Report · 24 Jun 2025 – 25 Sep 2026
Comprehensive Meta Ads Performance Analysis across 17 lead campaigns — ₹6.65L spend delivering 7,211 qualified leads, 82.6L+ impressions, 8.5L+ video views, and 10.7L+ post engagements at a ₹92.32 blended CPL (with top dealership campaigns converting at ₹77.35 CPL and automobiles at ₹43.75 CPL).
From impression to lead.
The dealership and regional funnels delivered massive scale (2,720 leads @ ₹77.35 and 1,633 leads @ ₹74.78). Scaling creative hooks and video engagement (currently 8.5L+ views) will further compress blended acquisition costs below ₹75.
Where the budget works.
Dealership Campaign (Top Volume Winner)
The primary volume driver generating 2,720 qualified dealership leads at an exceptional ₹77.35 CPL with 3.52L video views and 3.73L engagements.
TAT - TS Lead Gen Regional (Regional Powerhouse)
High-density regional targeting delivering 1,633 leads at ₹74.78 CPL, proving localized creative messaging outconverts broad targeting.
Automobiles (Lowest Cost Per Lead)
Highest efficiency campaign in the account achieving an unmatched ₹43.75 CPL and 1.39% CTR, serving as the blueprint for upcoming creative iterations.
Where reach and clicks come from.
Primary high-intent form submission generator driving volume across tier-1 & tier-2 regional territories.
The awareness & viral engine delivering 4.05 Lakh+ unique reach at ₹1.96 CPM and 850,000+ video views.
Direct CRM / WhatsApp
Instant speed-to-lead channel connecting prospects directly to sales agents via automated WhatsApp funnels.
Reading between the metrics.
Massive scale across 17 lead campaigns
7,211 leads generated with ₹6.65L spend at an average blended CPL of ₹92.32, led by the Dealership Campaign delivering 2,720 leads at ₹77.35 and TAT Regional delivering 1,633 leads at ₹74.78.
Viral video reach & ₹1.96 reel CPM
8.5 Lakh+ 3-second video views and 4.05 Lakh+ unique reach achieved for just ₹803.84 at a record ₹1.96 CPM, cementing brand authority in key target markets.
Record low ₹43.75 CPL on Automobiles
Automobiles campaign produced 233 leads at an industry-leading ₹43.75 CPL with a 1.39% CTR, proving the power of hyper-specific audience hooks.
The action plan.
- Increase budget allocation by 35% on Dealership Campaign (₹77.35 CPL)
- Scale TAT Regional lead generation across adjacent tier-2 industrial clusters
- Deploy Automobile campaign copy and visual frameworks across new CRM verticals
- Expand the ₹1.96 CPM Reel creative format to retarget warm video watchers
- Automate instant WhatsApp lead ping within 60 seconds of form submission
- Test 2-step qualifying questions on Meta instant forms to further boost sales acceptance rate
- A/B test dynamic video lead ads featuring customer video testimonials
Where we're headed.
Enetro established an automated, multi-tiered lead generation engine that delivered 7,211 qualified leads at a blended CPL of ₹92.32 (and as low as ₹43.75 in niche segments). With over 82.6 Lakh impressions, 8.5 Lakh video views, and 4,300+ sales conversations initiated, the brand dominated regional category search and social feeds.