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Instagram Growth Insights

Saffron Valley Stays

Campaign period

Strong visibility, audience engagement and profile activity growth — driven by high-performing Reels and strategic ad campaigns.

358K+
Total Views Generated
150K+
Accounts Reached
2,500+
Audience Interactions
3,000+
Profile Activities
2,699
Profile Visits
238
Website Link Clicks
139
Business Address Taps
1,260
Total Followers
+132 new
Reach & Discovery

Found by new audiences.

Views from non-followers98.2%

Strong discovery & brand awareness beyond existing audience

Interactions from non-followers86.6%

Effective reach & engagement among new audiences

98.2%

Views from non-followers

Content Performance

What drove the results.

Format contribution
Reels
Reach66.2%
Engagement80.2%
Posts & Stories
Reach33.8%
Engagement19.8%
Business Impact

Growth that matters.

+26.1%
Profile activity
+25%
Profile visits
+30.8%
Website link clicks
+40.4%
Business location taps
Campaign Highlights

What we achieved.

✓

Strong brand awareness growth through targeted content and paid promotion.

✓

Consistent audience engagement from new potential customers.

✓

Significant increase in property discovery and profile exploration.

✓

High-performing video content driving visibility and business actions.

✓

Improved conversion intent through website visits and location inquiries.

Result

Saffron Valley Stays successfully expanded its digital presence, increased audience engagement, and generated measurable interest from potential travelers through a content-first Instagram growth strategy.

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